AzaïdéAzaïdé

Collaboration · June 2024

Sofitel Dubai
The Palm
× Azaïdé.

60th Anniversary · Resident Artist

Unveiling of the commissioned Azaïdé artwork at Sofitel Dubai The Palm

An exclusive art partnership between a 5-star beachfront resort and a French visual artist based in Dubai.

The Sofitel The Palm × Azaïdé collaboration brought together Sofitel Dubai The Palm and Chloé Robin — known by her artist name, Azaïdé — for an immersive programme celebrating the resort's 60th anniversary.

Winner of the Emerging Artist Grand Prize at World Art Dubai, Azaïdé produced exclusive artwork blending French flair with the lush, exotic landscape of the East Crescent.

The Commission

A piece for the Palm.

Detail of the commissioned Azaïdé artwork — embroidered palms, beadwork and pearl-stitched Chanel motif
The commissioned piece — embroidered palms, beads & pearls
Azaïdé standing beside the commissioned artwork at Sofitel Dubai The Palm
Azaïdé with the unveiled work

Workshops

Hands on the thread.

Intimate, artist-led sessions opened the craft to guests, collectors and the Sofitel team — beads, pearls and the slow language of embroidery.

Azaïdé stitching during a private workshop at Sofitel Dubai The Palm
Workshop guests posing with their embroidered pieces
Azaïdé presenting her work to guests in the Sofitel Dubai The Palm salon

Made by the guests

Pieces stitched in the salon.

A few of the embroidered works completed by attendees over the course of the Sofitel workshops — hands new to the thread, leaving with a piece of their own.

Quartet of embroidered pieces created by workshop attendees
Workshop quartet — by attendees
Stack of finished embroidered pieces from the Sofitel workshops
Workshop stack — by attendees