Bint Al Almas stands for "Daughter of Diamonds" in Arabic. A self-confident and independent woman. She expresses her love for fashion with a touch of "pagne".

The shimmering colors of the garment are a reference to African fabrics, notably the loincloth from Sub-Saharan Africa, which has become a textile art rich in meanings and part of everyday life. The vibrancy of the dress carries History and heritage, which balances with the darker background, symbol of the uncertainty of what the future holds.

Just like during electoral and awareness campaigns in Africa in the 19th century, Bint Al Almas wears this evocative garment as a real communication tool showcasing her personality and stimulating conversations. By its shape and the patterns of palm trees, it also evokes the paradisiacal images of Polynesia, like holiday clothing.

The artist has her own unique approach to the traditional art of embroidery that she infuses with modern elements and a quirky touch. Azaïdé sincerely believes that the embroidered garments protect her female characters from troubles and give them the power to show their true self and shine brighter.

Azaïdé's unique approach infuses the traditional art of embroidery with modern elements and a quirky touch. She believes the embroidered garments protect her female characters and give them the power to shine brighter.